The SillasPlus ecommerce offers a wide range of furniture known as modern classics. The profile of the client of this ecommerce is a professional guy with an upper-middle income average and a bohemian touch, which is commonly known, in the terminology of marketing as bobo or bourgeois - bohemian. This customer profile has a high impact on the design of the website and the corporate image of the company. Following this, we have designed a minimalist logo in one color which is inspired by the Swiss style characterized by simplicity and minimalism. In terms of web design, we have developed this concept, paying particular attention to the photographs of the products.
The ecommerce is aimed primarily at Spanish market and among the competitive advantages of the webshop is to offer a wide product offer at very competitive prices.
In terms of online marketing, there is widespread acceptance that an online shop operates only if it meets one or more of the following criteria: price, convenience and availability. Sillas Plus covers all three criteria and we are pretty sure that Sillas Plus will become pretty soon an ecommerce that will give much to talk about in Spain.
As regards online marketing, we have designed an online strategy that focuses on SEO and SEM (Google Adwords) at the same time, with the aim of achieving synergies that will maximize visits to the ecommerce.
In terms of SEO and SEM we will work with words such as sillas de diseño or silla Eames.