XG Jewellery is the jointventure of Xavier and George jewelers. XG Jewelry is dedicated to create elegant and sober Avant-garde jewelry addressed to a very select audience of Barcelona.
The website is an online store or e-commerce that allows the sale of jewelery design Jewellery XG. The store is available in Spanish, English and French but pretty soon it will also be available in Japanese. Its main target audience are foreign customers who want to purchase elitist jewelry designed with a Mediterranean style. With this objective we have set up an online marketing strategy focused in social media and seo at an international level.
In terms of web design we have worked with the aim of providing a clear, elegant and clean design to make consumers to focus all attention on the jewelry. We used a wide range of backgrounds with images of Barcelona to reaffirm the Mediterranean spirit of the website and the jewelry they sell. Accordingly, it is blue the prevailing color in this web design.
The online store has all features of a top ecommerce with a very detailed catalog of products, the use of discount coupons, shipping, multiple payment methods, multi-currency ... Everything always manageable from the backoffice of the online store.
As regards online marketing we have given special emphasis to the use of social media, not only as a brand but encouraging users to share on social networks XG's jewels and advice.