We have designed and programmed an ecommerce for Textil de Casa, a local store specializing in the sale of home textiles and bedding.
The ecommerce sells a wide range of products related to the home and these products have been classified into different sections to make them more accessible and providing the user with a better usability.
As regards to web design, we wanted to convey a feeling of cleanness and purity, as well as giving a lot of presence to the corporate color of the brand, that is why we used white and fuchsia colors.
As mentioned previously, the company has a wide catalog of home textile products, so it has been divided into the following sections: bathroom, woman, bedroom, children, man, kitchen / lounge, rest. In this way, we achieve a double purpose: to help the user to find the product he is looking for, at the same page we boost the seo of the website.
We also though that to have a blog in the website would help to give advice and explain the latest trends in the world of home decoration to current and potential clients. This action would also attract new consumers looking for some specific information that could be available at this website.
As regards content organization, we prioritized 3 sections: featured products, outlet products and news.
As regards online marketing strategy, we conducted a keyword study in order to find most relevant keywords. Nevertheless, the world of home decoration is a very competitive market and you must choose the best keywords to get a good SEO. Finally, we decided to work with keywords such as: ropa de cama
, colchones flex
or textiles para el hogar
, among others.
The company is starting to have some presence on social networks like Facebook and Google Plus with the aim of being connected with their fans and solve their doubts easily and quickly.Go to Textil de Casa online store