Toldos Ariol is a company dedicated to selling and installing blinds, shutters and accessories such as Somfy motors. The company has hired us for web design of its online store.
The online store or ecommerce features the new corporate image of the company and it includes a special feature: allowing visitors to buy and design their own shutter or awning by meters. This involves some complexity at a programming level because some products are not sold per units as usual but per meters and the price has to be calculated at the time of choosing the product.
The web design has shifted from an aggressive web design characterused by the use of green and yellow colours and excessive advertising messages to a much cleaner and serious image that conveys greater confidence to the buyer. The use large font size combined with white backgrounds promotes readability and focus the user's view on the product, avoiding distraction and encouraging the purchase.
As regards online marketing, we have designed and we will implement a powerful strategy of SEO for keywords such as persianas, motores somfy, mosquiteras or toldos.
It is definitely a serious move of the company so as to offer an online store that will help not only to increase its turnover but also to strength and modernize its entire corporate image.