IAB, the industry association of digital media advertising in Spain has launched its first study on eCommerce in Spain.
At a web design level, the online store is inspired by the concept of select brands and modern and classic products. We have worked in order to obtain a sober and modern web design that enhances the photographs of the products.
On a technical level the challenge has been to level of usability as an accessible way to show a large number of decoration and lighting to work with thousands of references and attributes.
As regards online marketing we have focused in social media or social networking use and an ongoing SEO campaign.