Gaia Barcelona Online Shop
Updated: 06 / 12 / 2021

Gaia Barcelona Online Shop

Francesc Sánchez La Teva Web SEO
Francesc Sánchez
Digital marketing expert
Gaia Barcelona is a clothing and accessories store where you can find organic and sustainable fashion. With a store located in the town center of Barcelona, all products are manufactured with recycled materials or organic tissues and is aimed at an audience very conscious by purchasing products that respect the environment.

As regards web design, we have sought a fresh and consistent visual image very much in line with the concept of the store. Accordingly, we have used different elements as part of visual language: textures of fabrics and organic shapes. We have also used a chromatic range of pastel colors and a combination of product photos as background. With the use of a geometric sans serif typography we have managed to convey the characteristics reflected and create a contrast between the modern and the craft.

As regards to online marketing, we will conduct an online strategy based on three main legs:

SEO. In terms of SEO we will work with keywords such as sustainable fashion or the name of the brands such as Ecoalf sold in the online store.

Social networks. Social networks will play a very important role in this web project. We will use Facebook, Twitter, google + and Instagram.

Finally, we will also launch occasional SEM campaigns or Google Adwords.
Francesc Sánchez La Teva Web SEO
About the author
Francesc Sánchez — Digital marketing expert
From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.

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