Gaia Barcelona is a clothing and accessories store where you can find organic and sustainable fashion. With a store located in the town center of Barcelona, all products are manufactured with recycled materials or organic tissues and is aimed at an audience very conscious by purchasing products that respect the environment.
As regards web design, we have sought a fresh and consistent visual image very much in line with the concept of the store. Accordingly, we have used different elements as part of visual language: textures of fabrics and organic shapes. We have also used a chromatic range of pastel colors and a combination of product photos as background. With the use of a geometric sans serif typography we have managed to convey the characteristics reflected and create a contrast between the modern and the craft.
As regards to online marketing, we will conduct an online strategy based on three main legs:
SEO. In terms of SEO we will work with keywords such as sustainable fashion or the name of the brands such as Ecoalf sold in the online store.
Social networks. Social networks will play a very important role in this web project. We will use Facebook, Twitter, google + and Instagram.
Finally, we will also launch occasional SEM campaigns or Google Adwords.