Google announced that from January 2017 it will state as "non-secure" all those websites that do not contain in their domain the HTTPS protocol. Following this, Chrome browser (version 56 and later) will flag as unsafe all those pages that collect passwords or credit card information, unless they are published through the HTTPS protocol. Currently, pages that still have HTTP are considered by Google as neutral, but it is a short-term measure.
How to migrate from HTTP to HTTPS?
If you are collecting passwords and credit card data on your website, the only option to avoid the "non-secure page" message appearing to your clients, you have to use the HTTPS protocol. Moreover, the use of HTTPS protocol has also a positive impact on SEO. These two facts make almost mandatory to have a HTTPS protocol in most commercial website, selling products or not.
How HTTPS works then? It is an easy concept, the computers agree on a code between them, and then they scramble the messages using that code so that no one in between can read them. This keeps your information encrypted and safe from hackers. As regards to SEO, it is very important to do migration from HTTP to HTTPS carefully and tell Google about it, otherwise we can lose some SERPs.
We strongly recommend to all our clients to use SSL certificates. If you need more information about your website, you can contact us.