The new way of finding work
The target audience of the brand is made up of two profiles: millennials and companies. For the creation of the design of the website, we wanted to transmit a current, modern and fresh website, the opposite of what a user can find when he is looking for a job. The website also has a domain where all profiles (candidates and companies) are managed and where matching is formed.
Being a platform that wants to help the user find a job or look for the perfect candidate for a job, the website must be very well-designed so that it is displayed correctly from any device, whether tablet or mobile.
Over the next few months, we will optimize the website to achieve greater visibility of the web on Google. To do this, you have to carry out a study of keywords and choose those that will attract quality traffic, since we are facing a very competitive market and saturated by job portals. In addition to SEO or web positioning, we must work the brand and for this we must advertise. In the short term, we will carry out different campaigns in Google Ads and social networks to capture the attention of users and with it, "make noise" and make a place for ourselves in the world of work. One of the options that we see with greater return is LinkedIn Ads, but we will see that in the coming months.