Landing page and SEM for sanitary masks machines
CEUS is a Spanish brand specialized in the manufacture and distribution of technological machines for sanitary professional use in the industrial or pharmaceutical sector.
In this current context of health crisis, CEUS has had the help of La Teva web to create a specific landing page for sanitary mask machines. This will be the landing page of the SEM campaign also created by our online marketing agency.
For the landing page, we wanted to transmit the company's own values: quality, speed and great technical service. For this, it is essential to incorporate quality images of the machine as well as the masks.
The simplicity of the page reinforces its main objective, helps not to mislead the user with unnecessary information and leads them to the contact form through the call-to-action button "I want more information" at the top of the page.
For the colors, it was decided to go for greens hues, following the classic aesthetics of the masks and other pharmaceutical products.
Finally, the message to be conveyed is clear: machines for manufacturing high quality surgical face masks that are made in Europe.
Once the landing was published, our marketing team created a Google Ads account and configured the two campaigns: one for the Spanish market and the other for the European one.
An important aspect has been to correctly specify the keywords of the campaigns, always using long-tail words such as “sanitary mask machines” and paying special attention to negative words to avoid searches like “homemade masks” or “facial make masks".
Finally, as they are medical material campaigns, it has been necessary to obtain official Google certificates to show the ads in all European countries.