The Centre Mèdic Forum is a medical center specialized in medical certificates for driving licenses. It's licensed by the DGT and the Health Department of the Generalitat de Catalunya (regional government). Located next to the Forum, in the neighborhood of Poblenou of Barcelona. The company offers a wide range of services at very competitive prices without queues or waiting.
La Teva Web developed the branding, web design and then SEO of the site.
On the side of web positioning, we worked with keywords such as renew driving license or renew driving license Barcelona, among others. With this SEO campaign we wanted to maximize the number of visits to the site. In the future we'll probably consider to run also SEM Adwords campaigns to increase the visibility of the business on the Internet.
About the web design and branding: the logo has graphic motifs that evoke the traditional check forms. With a sans-serif typeface the logo brings reliability and modernity. For the site layout we chose a clean design, maximizing user experience and a easy access to information. The web programming was thought in terms of promoting the corporate information and its services, but also the possibility to book online your reservation in order to renew your driver's license and enjoy good discounts.
Taking care of the services offered by the company, other online marketing strategies such as social media marketing will be put aside for now.