The microsite is a presentation of the book and provides various contents of it from the website itself for download. The website also allows users to ask for a copy of the book through a form. This option has a huge advantage from an online marketing point of view, because it allows the creation of databases for future online marketing campaigns.
In terms of web design we have designed a website very much in line with the image of the book and using original pictures of the book. Besides web design is reinforced with light colors and organic shapes that convey calm, confidence and encourage reading the book.
The website is in two languages and the communication strategy of the company will be complemented by advertisements and media reports.