Today we present a new website, View Barcelona. It is a website where visitors get information about Barcelona, and find suggested activities for a day in the city: concerts, workshops, tours of tapas, dining experiences, guided tours, and so on.
On web design, we present a site with lots of color and very visual. As graphical reference we had a logo on red base and where overflying bubbles of different colors. We have taken these colors, and from them have built a color code that refers to the categories of activities offered in Barcelona: yellow for city, brown for sport, lilac for gastronomy, seeing for Leisure, and red for View Barcelona.
The basic element of the web is its activities, through which you can browse through various ways: we can do it through the browser installed on the heather of the web, the selection of categories, or from suggestions which are in the home (featured or newest) or throught suggestions from related activities.
Once the web is already published, we help View Barcelona to publicize its activities with online marketing tools. We have done a SEO study, from which we have decided to focus on the essence to product positioning, as what to do in barcelona or barcelona activities, plus some generic concepts such as what to do in barcelona or barcelona activities. In parallel, we have prepared a series of documents for the View Barcelona team, in order to optimize the contents of the web, whether blog posts or activities, from a SEO thinking.