Online marketing, SEO and web design for the new website of Ricoh Salvans.
La Teva Teva has developed the web design and web programming for BCNSH, a company of equipment for hotels. This is an e-commerce where the hoteliers can find all supplies for hotels seeking products for hotel room, hotel furnitures, lighting for hotels and so on.
On web design, we have presented a very clean web, prioritizing an easy navigation and a good identification of the products. We have worked with a base color that corresponds with the brand logo colors: blue and gray, on white background. With the combination of color and white space we try to convey an image of seriousness and hygiene, the values of BCNSH. We have limited the blue for the web elements we want to highlight and capture the attention of the user, as the featured prices and offers. Despite the wide range of products, the organization and hierarchy of information, as well as the iconographic set for different categories, will allow the user to find the desired product. In addition, it must be remembered that the product can be found through browsing categories, but also by the search engine we incorporated.
Regarding web programming, there is a Google friendly e-commerce technology developed by La Teva Web. The website presents the product families, highlighting the recommended products. The site also contains an offers section, as well as the necessary sections about the company and contact details. In the management of shopping cart joins a visual effect when a product is added to the cart that helps make a purchase clearly on the page. The complete and simple backoffice of the site, developed by us, allows the client to manage the website content and the orders very easily.
Another strategic element of this project is the SEO. As SEO experts we have made an study to determine what keywords we are going to work for positioning, finally opting for position as generic words concepts as equipamiento para hoteles, equipamiento hotelero, or suministros hoteles, and other keywords about the web categories.