To talk about La Boqueria is to talk about Barcelona, and to talk about the web design of La Boqueria is to talk about web design Barcelona. La Boqueria is the best known market in Barcelona and one of the most important in Europe. Its location in the area of Las Ramblas, emblematic area of the city, and the type of construction dating from 1836, make this market a tourist icon of the city. Our challenge as web designers was to design and program a new website, with a much more current web design inspired by Barcelona, a fresh design that was attractive to customers and tourists alike.
The new design wants to convey a young, modern and at the same time close website thanks to the visual contribution through images of the professionals who work in the market. To achieve this, a vivid color has been defined (the passion red of the fruit) and also the selection of images related to the food products that are sold in the market and that bring freshness to the website.
It has created a new functionality that was missing in the old design and is the creation of an interactive map in which the user can click directly above each stop to know the specialty as well as the owner of the stand. A filter system has also been generated according to the type of food: fish, meat, bars, offices, fruit and vegetables... that allows the client to find the shop he is looking for easily and, for the shop owners, to take advantage of the website as a showcase for their businesses.
Every user who wants to access the web page will be able to know the current market as well as the activities that will take place throughout the year, know the merchandising products and, of course, find out and know the history of this wonderful market rich in culture and gastronomy.
Regarding web programming, the website is defined in 3 languages: Catalan, Spanish and English, making Catalan the main language. On the other hand, thanks to our programming system, the web has everything you need to be indexed quickly and correctly in the search engines. Also, the web page is responsive making any user can access from anywhere and from any device, either tablet or mobile.
Being an institutional website and with great worldwide recognition, we have chosen to host the website in a new local domain: .barcelona. As seo experts we have focused in this domain replacement with great caution and dedication, so in order to avoid 404 errors or not found pages, all the old urls have been redirected to the new ones, by generating an .htaccess file incorporating a very extensive 301 redirect. As a seo agency our major task in the coming months is to focus on seo with the aim of achieve a good organic ranking in the short term. We hope we have been able to capture in this web design project the idea of Barcelona.