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Ona BCN is a store that sells very casual women's clothing from brands such as Esprit, Yerse, Street One and Ona Barcelona. Now they wanted to launch into the Internet world and for this, we have designed and programmed an online store.
As for the web design, we have opted for a minimalist design where we play with white and ecru colors, following the style of the physical store and with the textures of the clothes. It should be noted that the main protagonist is white, giving the feeling of being a website that breathes, is clean and tidy.
When a user has chosen the desired product, he/she will find a page that is divided in two: on the left side you can see the detailed images of the product and on the right side you can see all the relevant information about the product (description, composition, price, sizes and colors available...).
The target audience is located in Catalonia, for this reason, it has been programmed in two languages, Spanish and Catalan, but the default language is Spanish. In addition, the social networks in which they have a presence have been added: Facebook and Instagram.
In terms of online marketing, once the online store is published, the proposed strategy is to work on SEO in the different cities of Catalonia. In addition, we have conducted a study of keywords to get a good positioning in Google. The concepts to work on are: party dresses Mataró, Ona Barcelona, Street One...
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