Broadly speaking, online marketing includes all existing online tools used to promote and communicate for the purposes of achieving the objectives of a company, whether this be to increase sales, create customer loyalty, create stronger brands, etc. Online marketing has a great advantage compared to traditional marketing, it is not aimed at the masses but rather at specific people, as it permits very high market segmentation, which makes it much more personal and effective in record time.
Corporate strategy at online marketing level is defined in an online marketing plan which lays out the objectives of the company, analyzes the sector and the competition, selecting the ideal tools, defining strategies, implementing the actions to be undertaken and thereafter measuring and evaluating the results.
One of our advantages is that we are a multidisciplinary team, with experience in the world of consultancy and marketing at national and international level. This enables us to understand the particular needs of companies and design the overall strategy pertaining to both web design and online marketing most suited to your business model.
We understand the web design process and the creation of an online marketing plan for our clients to be a collaborative process in order to achieve the objectives defined by the company. We are fully aware of the importance of website and online marketing to a company’s future and we apply ourselves to our work with utmost rigour and enthusiasm.
The principal online marketing tools are: