diseño web
27 / 05 / 2014

Online marketing and web design for Euromaquinas Cap

Online marketing and web design for Euromaquinas Cap
Euromaquinas Cap is a French company selling lifts used and nearly new forklifts such as telescopic handlers, mini-loaders, platform lifts and rough terrain or industrial forklifts.

The corporate website is a page that has two major objectives: to be a corporate presentation of the company and its services, as well as having a catalog of machinery for sale that is always updated. This catalogue of equipment is connected with a powerful search engine that works on machine types, brand and capabilities. The information on the website is fed directly from the software company management by automatically importing xml files.

In terms of web design, we have sought an original web design based on the logo and corporate image of the company, that is far away from the classic image of the companies of the sector. For a design that evokes the image of an industrial and technical product we have used serif typefaces, very contrasted images and more robust ways to make a technical and powerful image.

The website is in three languages -Spanish, French and English- as the website is focused to the international market. To this end, in terms of online marketing, we are developing a strategy of international SEO.

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