Revlon Professional Brands is a prestigious brand of The Colomer Group that includes coloring products, styling and hair care treatments distributed exclusively through the professional channel. The company seeks to strengthen the reputation of the brand among the professional sector. Following this, La Teva Web has created a corporate blog for Revlon in which one of the most famous Spanish hairdressers explains her experiences and assesses about the current trends in the world of hairdressing using Revlon products.
Corporate blogs, as the one we have created for Revlon, are a key element within the marketing online for prestige brands. Corporate blogs become an instrument of communication where content is very important at the same time that a good tool for interacting with clients of the brand.