In less than nine months we have managed to make the Official Store of Hello Kitty to appears in the the first page of Google for the words "Hello Kitty" among 192 million results. The website also ranks on the first page of Google for variations of the same word as "Helo Kitty" and "Kitty".
We have worked not only the primary key words but also other minor ones. The seo strategy has included the long tail with hundreds of words appearing in the very first position on the first page of Google. This is the case of words such as "Tienda Hello Kitty", "Tienda oficial Hello Kitty", "outlet hello kitty", "mochila hello kitty", "casco moto hello kitty".
Seo has also been conducted in Google shopping with excellent results.