Renuevo is an online shop selling second-hand products. It is one of the leading companies in Barcelona and with the launch of the new website also aims to join the group of leading companies in the sale of second-hand goods online.
The online store is the fusion of various websites which initially consisted of: a corporate website in Spanish, separate corporate website in Catalan, an online Jewelry Store using Prestashop and an ecommerce. This strategy that was initially designed for achieving better ranks in Google is wrong because it forces the company to disperse resources as well as offering a chaotic image.
The main challenge at the level of programming has been the merging of the various online shops and corporate websites on a single platform with the migration of content from all of them. It has also been connected with the online shop management software company, which allows the company to spend more time in online and offline marketing, with its consequent impact on sales.
In terms of web design has sought to reinforce the corporate image of the company by adapting the range of colors representative of the company to a large header. Due to the large number and variety of products and services offered in the store, we have developed a hierarchical organization combined with the implementation of a set of icons representing different categories. These icons makes product search much easier and generate confidence climax invites curiosity.
As regards online marketing we have designed a strategy based on three main lines:
SEO. We are focusing on a huge content marketing strategy consisting of generating a large number of posts and videos.
All this SEO strategy has ended in pretty few days with the online store doubling visits.
Email marketing by creating various newsletters for store customers and potential vendors.
Social media marketing with positioning on the major social networks, specifically Facebook, Twitter, Google+, Pinterest, YouTube and Instagram.
