Minimax is a company of SCM Group Spain, which is the leader in the field of woodworking machinery. Minimax has recently launched a new website that is minimaxsolutions.es. We will be in charge of SEO and SEM strategies of the company. This strategy will allow the company to achieve good results in major search engines for those keywords choosen by the client, such as woodworking machinery but in Spanish. This is to say: maquinaria para madera y combinadas para madera o maquinaria de carpinteria
We have designed an online marketing strategy that will be channeled through two legs: SEO and SEM or pay per click through Google Adwords.
Regarding SEO, the first action we have taken has been a study of keywords. We have analyzed the website of our client and the market it is playing within. All the info gathered helped us to conclude that there are 5 keywords, in terms of quality and traffic volumes and competition, that will provide our client with most of the traffic.
Starting with the SEO strategy, we have moved the spirit SEM campaigns in Google Adwords. From 5 keywords SEO and some derivatives, we have built the base for Adwords ads. Here we have opted for variety, because it raises the quality of the words, and we therefore raises the CTR and lower the price per click.
As regards SEM or Google Adwords campaigns, we will use more specific words combined with locations. We expect to get results soon.