Web design and online marketing for Aurum Jewelry
Updated: 04 / 10 / 2021

Web design and online marketing for Aurum Jewelry

Bruno Díaz Marketing Manager
Bruno Díaz
Marketing Manager
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Toni Vazquez, owner of the emblematic jewelry in the heart of Sarria in Barcelona, ​​the Aurum jewelry, has entrusted on La Teva Web for web programming, web design, online marketing strategy and search engine optimization for the ecommerce toniaurum.es. The Aurum jewelery has decided to extend its business to the field of Internet through an online store specializing in luxury watches of the best brands: Gucci, Tissot, Michael Kors, Montblanc or Swarovski

Considering the product offered on the page (luxury watches and luxury jewelry), and the public with high purchasing power to which it is addressed, we have developed a simple and elegant web design, combining black, white, cream , gold and brown colours. On the web, it is also attaches great importance to large-format images, so that the customer can see every detail of each jewele and watch.

In the field of web programming, we presented a website thought to be very well organized and provide all the information, making easy the clien to find any product: organized by category, by brand, novelty, or looking directly a specific model. The has eight sections: a homepage that shows the featured products, the Company presentation, the catalog sorted by categories and brands, a blog, and finally a contact form. Moreover, it is a responsive website that adapts perfectly to any type of device (mobile, PC, Mac, tablets and hybrids).

To implement the SEO strategy, we did a keywords research that best suited the page, opting for initially positioning concepts like luxury watches and jewelry Barcelona. SEO positioning will be in a first stage where we’ll concentrate all efforts of the online marketing strategy, may later consider including other marketing tools to the plan, such as social media marketing or advertising campaigns on Google (Adwords).


Bruno Díaz Marketing Manager
About the author
Bruno Díaz — Marketing Manager
Professional with a long career as a communication and digital marketing consultant, specializing in SEO, SEM and web projects. As Marketing Manager of the agency, I coordinate a great team of digital marketing technicians of which I am very proud.

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