01 / 10 / 2014

Web design and online marketing for Embriogyn

Web design and online marketing for Embriogyn
Web design and SEO for a assisted reproduction clinic.

Embriogyn is a clinic offering invitro treatments in Tarragona, Spain. The clinic offers IVF treatments to people across Europe. The company is proud to achieve much higher success rates than the European average in IVF treatments thanks to its excellent team and technology. The website is addressed to those people searching for ivf Barcelona or similar keywords all around Europe.

Embriogyn is a clinic dedicated to Human Assisted Reproduction, In Vitro Fertilization IVF and Prenatal Diagnosis located in the province of Tarragona - Spain. It is the only clinic specialized exclusively in Human Assisted Reproduction belonging to the private health sector and approved by the Health Department of Generalitat de Catalonia. We perform every treatment within the scope of reproductive medicine: Artificial Insemination with donor sperm and sperm from partner, in vitro fertilization with patient’s own eggs and donor eggs, Egg Donation, Preimplantation Genetic Diagnosis and we are in the front line of currently available technology.

The design of the website focuses on offering a touch of fashion in combination with hope and proximity. In fact, the main aim of the design of the website is to covince their patients that their case is unique,
and so are Embriogyn's diagnosis.

As regards web deisgn, the use of a geometric, wide- eye and "extended" typo  refers to the idea of ​​a technical subject but making reding quite friendly. The website includes large quantities of content. Following this, we have implemented a clear hierarchical system for headlines and a somewhat condensed font for the text.

The green and pink color code speaks of a sanitary and healthy environment related with female audience. Moreover, the particular shade of green comes from the logo and tries to reinforce the brand image of Embriogyn.

The picture is bright and cheerful, avoiding too technical approaches in favour of empathy.

The website targets to the European market, which is why it will be available in 5 languages. In order to reach potential customers in these markets, we will carry out several online marketing campaigns such as SEM campaigns and SEO  campaigns in these European countries.

Embriogyn IVF treatments
Francesc Sánchez
About the author
Francesc Sánchez
I am the CEO of La Teva Web and I started this blog twenty years ago. I am very pleased to have helped many clients and companies to succeed and achieve their goals.

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