Sillas Plus is an ecommerce offering a wide range of design chairs that are replicas of modern classics such as the Eames chair or Barcelona bench from Mies Van Der Rohe. The website is aimed at a very specific audience that marketers define as bobo or bourgeois - bohemian: a guy with a high-income buying exotic and expensive items with a touch of bohemian.
In terms of web design, the design is inspired by the Swiss style. The simplicity of the elements, the use of geometry without artifice provides a neutral environment that lets the images speak. Serif typeface also works in this direction. The geometric iconography of simple forms and contrasting the large spot is balanced with huge margins. White made big spaces left where to rest your eyes.
The tonal range is reduced to black and white with the aim of seeking certain sobriety and sophistication. Only the green colour balances the whole support preventing the whole design of being too aggresive.
As regards online marketing, we will focus on two major strategies: SEO and SEM in order to maximize visits and sales.