Backer Facsa is part of the Backer Group and is a company specializing in industrial electrical resistances , manufacturer of electrical resistors and spare parts electrical resistances in Barcelona. He has contracted the services of LA TEVA WEB for the renewal of the web design of his web page and to propose a strategy of the web positioning or seo.
At the level of web design, the team of designers of LA TEVA WEB has created a very clean and tidy web page, playing mainly with white and light gray, but giving it a touch of color with the red and gray dark, corporate colors of the brand. The company has a presence worldwide, so in the home has wanted to give importance and prominence by adding a map with the points in which it is present.
In the main menu only 4 sections have been added: company, products, news and contact. In addition, in the Home, have added all categories of products in the catalog. In the page of a specific product, we find descriptive text of the product, as well as the images to visualize it to the detail. Also, each product has its technical file in PDF so anyone can download it, or if you prefer, you can also share it on social networks. In some products, an explanatory Youtube video has been added to see how the product is "live".
In the news section is intended for the purpose of positioning those longtail words, that is, those words that do not generate a large volume of searches and are not so generic. On the other hand, the website is made in two languages: Spanish and English, as the company has a worldwide presence and its target audience is English speaking.
At the level of online marketing, as we have discussed at the beginning of the article, has raised an SEO strategy to get a good position in Google. To achieve this, a study of keywords has been conducted to know the volume of words by which users search for more over the Internet. Once we have defined the words, the next step is to optimize the website with such concepts.