Espectacles Setena Regió is a company specialized in the management of orchestras and bands.
Until now they have had quite an old-fashioned website with an outdated web design. The company wanted not only to redesign the website but also to rank better on Google’s local search engine and boost a local seo strategy that will provide the company with valuable leads.
When designing an online marketing strategy concerning seo, it is very important to know that city councils and non governmental organisations are the major potential consumers for this product while the general public can only visit the website looking for information about their favourite bands. It is also very important when dealing with SEM or pay-per-click strategies because otherwise we can spend our entire budget in a moment without reaching our targeted customers.
At the online marketing level, a key-word study has been carried out to analyze the market that currently exists in Catalonia. The client wants to communicate with his target audience in Catalan, so the words that have been agreed to achieve a good SEO position in Google have been: contractar grups musicals, espectacles infantils, lloguer d’inflables, orquestres, concerts per a joves…
With regards to web design and content organization, the website offers a wide catalog of musical groups, orchestras and bands. We have used bright and fresh colors combined with large photos of tour bands so as to provide the feeling of a very lively website.
The website is divided into several sections: corporate info, the services it offers, news, shows, the contact page and ask for a quote. The latter was intended to highlight that any user who wants to use the services of any band stated on the website, could easily get a quote.
Visit the website of Espectacles Setena Regió
