Euromaquinas Cap is a French company dedicated to the sale of lifting platforms and used industrial forklifts.
The corporate website provides with a corporate presentation of the company and a continuously updated catalog of the forklifts that the company has for sale. The catalog runs with a powerful search engine that is connected to the management software of the company trough xml files. The search engine searches on machine types, brand and capabilities.
In terms of web design, shapes and colors -red, black and gray- seek to convey the strength and solidity of the heavy lifting machinery. Typography slab suggest the technical dimension of the product. The cream tone reminds of listings printed paper. It is a corporatist design proposal for a company starting to open markets worldwide.
As regards to online marketing, we are developing a SEO campaign.