GaiaBcn is an ecommerce or online store selling sustainable fashion, ecological clothes, recycled bags and wood sunglasses. The main feature of this online store is that all its items are made from recycled materials or organic tissues targeting those people looking for a better environment.
In the conceptualization of the web design of the online store we played with the contrast of modern and handmade items. The use of sans serif font types, warm colors and textures of fabrics provides the website with a warm design that focuses on the product on sale. Clear and easy navigation has been of paramount importance in an online store with many product categories.
We will also conduct all online marketing strategy for the company. We will follow three main paths: SEO, social media marketing and SEM campaigns at Google Adwords.
As regards SEO, we will focus in words such as recyced bags, ecological clothes or brands themselves such as Ecoalf. SEO campaigns are designed for local ad international search engines.
As regards social media marketing campaigns, we will focus in Facebook, Twitter, Google + and Instagram.
Finally, we will use different campaigns at Google Adwords in order to see which keywords potential consumers are using for searching for those products that GaiaBCN is selling online.
The website is available in French, Spanish and English.