Web design and online marketing for the Instituto Médico Legal y Forense, an institution located in Barcelona that specializes in legal and forensic medicine.
It is a corporate website where you can see the corporate presentation of the company, learn about its methodology and meet its director Dr. JL Rodriguez Mayorga. The website also includes an extensive portfolio of the various services offered by the Institute and all aspects of medical expert, legal and forensic medicine.
As regards web design, we have worked in delivering a clean, sober and visual image. Accordingly, we have used a color palette of blues and pastel colors that highlight the quality standards and professionalism of the company.
The implementation of a series of icons related with medicine and the use of sans - serif fonts in headlines widespread as visual codes, allows us to create an atmosphere of awareness and professionalism. All this is reinforced with the use of a photographic language that diffuses the reflected features and creates a more human and trustworthy climax.
In terms of online marketing, we will concentrate on SEO for keywords such as a perito forense. As regards social media, we won’t invest many resources on it as we don’t think it will payoffs due to the type of service we are talking about.