B+C Seguros is an insurance company focused on hotels and cottages that has recently launched segurodehotel.com. Through this website, the insurance company provides the market with its extensive catalog of services for hotels and, especially, to hotel managers.
As regards web design, it combines the use of photographs and warm colors in order to provide a sober image that highlights the added value of their insurance.
As regards information architecture, content is clearly separated between services for hotels and rural houses with the aim of providing an easy access to the information for each type of user.
As regards online marketing, we are conducting a SEO campaign in majors search engines such as Google.