diseño web

Website for specialists in environmental engineering

Web design and online marketing for Ingedan
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Innovation in energy efficiency

It is a pleasure to present our latest web design project we have published, in this case the ingedan.es website, made for a Barcelona company specializing in energy certificationand environmental engineering.

In the field of web programming, we have built a site with usability and Google in mind. The user can access to a website with easy navigation, and will find a correct hierarchy of information. Keep in mind that the web was developed with responsive system, to be able to display properly on any device. In addition, the technology and techniques applied to web the optimization are designed to be a Google friendly site, which will help us greatly to SEO.

On the other hand, and in terms of web design, first issue to consider is that the logo was already given by the customer, and as we've explained in our blog, this greatly affects us in the development process of a design web. From the characteristics of the logo (gray and blue on white background, and the condensed, geometric and sans serif typeface), we have developed a web design according to this logo.

We present a background that combines light gray and white, transmitting clean and seriousness. The items listed are on the blue of technology and the green of nature and ecology. The different sections of the website are presented with an iconographic game that helps users to identify them and adds a touch of color to a sober site.

Finally, we should mention that for this project we have also developped an online marketing strategy, which taking into account the sector and customer profile, will be based on SEO work. To achieve this, besides the technical elements already described, we have made a study of keywords, finnally choosing: certificación energética barcelona, ingeniería medioambiental barcelona, eficiencia energética, or licencia actividades barcelona are some of the words we want to position in Google.

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