What's Your Plant is an ecommerce launched by Cal Tino Gardeners in order to offer a wide range of gardening products of premium brands at reasonable prices.
The project attempts to place the plants as a central element of the garden. This idea of placing plants as the core of the online store explains why the e-commerce is called What's Your Plant.
In terms of web design, the ecommerce offers a modern and fashionable look through the use of a range of organic colors in combination with images of natural elements.
The online store is complemented by a gardening news and tips section.
As regards online marketing, the project is based in two main strategies :
SEO strategy. We will focused on the use of generic words like "garden center online" or "
tienda online de jardinería" and product names.
As regards online marketing in social media networks, an ambitious strategy is launched covering a large amount of social networks such as Facebook, Twitter, Google+, Instagram, Youtube and Linkedin so as to reach the maximum number of potential customers and people interested in the world of gardening.
Tienda online de jardinería