What's Your Plant is an ecommerce launched by Cal Tino Gardeners in order to offer a wide range of gardening products of premium brands at reasonable prices.
The project attempts to place the plants as a central element of the garden. This idea of placing plants as the core of the online store explains why the e-commerce is called What's Your Plant.
In terms of web design, the ecommerce offers a modern and fashionable look through the use of a range of organic colors in combination with images of natural elements.
The online store is complemented by a gardening news and tips section.
As regards online marketing, the project is based in two main strategies :
SEO strategy. We will focused on the use of generic words like "garden center online" or "tienda online de jardinería" and product names.
As regards online marketing in social media networks, an ambitious strategy is launched covering a large amount of social networks such as Facebook, Twitter, Google+, Instagram, Youtube and Linkedin so as to reach the maximum number of potential customers and people interested in the world of gardening.
Tienda online de jardinería