The language in web design
When you think about web design, in terms of language and communication, it should be noted that the support of a web communication has nothing to do with the role. For example, much more tiring to read on-screen view on printed paper, which requires us to create more direct and concise text with a specific language.
Web design language is also marked by the rankings on Google.
We must watch a lot of that content is not only quality but also appropriate keywords for which you wish to position the website. At the same time we must not fall into excessive repetition of keywords on a website, since that will be considered a negative factor for Google.
Creating content for a good web design is a complex task that takes time. Therefore always discourage the common practice of copying the same content as the company has its corporate catalogs. Be creative costs.