Google Ads Agency in Barcelona

We are specialists in the creation and management of Google Ads campaigns, always focusing on profitability for our clients.
Google Ads agency Barcelona

Google Ads Agency certified by Google

We have the Google Partner certificate, which guarantees compliance with all the quality standards required by Google Ads in the management of campaigns.

This also ensures that our team of professionals has the required certifications in the Google Partners agency program.

We will study your case and recommend the best strategies on the platform to always get the maximum profitability.
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  • 0
    Years creating campaigns
    In Google Ads, the experience is a degree
  • 0
    Months of permanence
    Our service does not have permanence
  • 0
    A large team of certified professionals
  • 0
    Years with us
    Each customer is with us for an average of 12 years

With Premium SEM tools

We work with the best SEM tools to analyse, monitor and optimise all aspects of campaigns. From market research and trend analysis to simulations, performance monitoring and conversion tracking. Always focused on the constant optimisation of your campaigns.
Choosing the best SEM tools allows us to know the needs of the market, creating and optimizing your Google Ads campaigns.
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Our methodology to achieve success in your Google Ads campaigns

20 years of experience as a Google Ads agency have allowed us to create our own methodology. Our primary objective is to guarantee success and achieve results that add value to your business.

Always bearing in mind that the campaigns are part of a comprehensive strategy, and must be raised in tune with the rest of the elements that are part of the business.
Definition of objectives and competitive analysis
It is essential to know the objectives of your business that you are pursuing through Google Ads campaigns, what products/services you want to promote, what the buyer persona is like, etc.

In addition, it is important to analyze the competition and know their strengths and weaknesses.
Elaboration of the strategy and implementation of campaigns
Depending on the needs of your project, our Google Ads specialists will make a strategic proposal, always oriented to business generation: choice of campaign types, geographic segmentation, how to monitor results, definition of calendars and budgets, etc.

Once the strategy is established, our specialists will be in charge of configuring it.
KPIS and performance measurement
The next step is the definition of conversions (purchase transactions, forms or other specific actions on the web) and the configuration of analytics and measurement tools. This will allow us to measure the performance of the campaigns and make the right decisions to improve their performance.
Optimization and periodic maintenance of campaigns
Once the Google Ads campaigns are active, the metrics and results are analyzed through the configured tracking tools. This facilitates the implementation of improvements, always taking into account our experience and the feedback provided by the client. This is the best way to maximize conversions and improve results based on the objectives set.
Periodically, reports with the results obtained are made and shared with the client, in order to restructure the strategy or apply the appropriate improvements.

The use of analytical tools allows us to adapt campaigns to your business priorities, but also to the market, competition, seasonality or any other circumstance that may arise.

Our specialties as a Google Ads agency

At La Teva Web, as Google Ads specialists, we can help you create and optimize different campaign formats on the platform:

Search campaigns

We achieved a prominent presence in Google search results.

Shopping Campaigns

We show your ecommerce products in a visual and attractive way to your potential customers, encouraging transactions.

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Remarketing campaigns

We encourage the sales of your business by taking advantage of the opportunity to carry out remarketing campaigns in Google Ads.

Display Campaigns

We create visually appealing ads and reach your relevant audiences across different websites, apps, etc.

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Discovery Campaigns

We offer graphic advertising experiences to the most appropriate audience based on your business, always focusing on getting more conversions.

Smart campaigns

We create smart campaigns in Google Ads, using artificial intelligence to maximize your results.

Performance Max campaigns

We boost your results with Google Ads Performance Max Campaigns, maximizing the visibility and performance of your ads.

Video campaigns (Youtube Ads)

We show your video ads on Youtube, websites and Google partner apps. We reach your goals by reaching the right audience.

Local campaigns

With Google Ads local campaigns, we attract users from your area to your physical store.

Endorsed by the media

The sector's specialized press recognizes our methodology and experience.
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Frequently asked questions about Google Ads

What is Google Ads?
Google Ads is Google's ad platform. Previously it was called Google Adwords, because in essence the vast majority of ads were text ads, but now there are multiple formats. Through Google Ads we create and monitor SEM campaigns in the Google ecosystem.
How does Google Ads work?
Google Ads works on the basis of campaigns, which are assigned a maximum daily budget, so that you only spend what you have planned. From its platform you can configure, edit or audit the performance of your ads.
What kind of campaigns can I run on Google Ads?
The catalogue of ad formats and platforms on Google is very broad and is constantly evolving. The best known are search ads, Shopping ads (product listings) and Display ads (image banners). Although you should not rule out trying other formats such as Discovery (news in the search engine), or Pmax (multichannel campaigns oriented to conversion), or specific ads for Gmail, Google Maps or Youtube. Everything will depend on the project, priorities and budget. The options are varied and the best thing to do is to get advice from Google Ads specialists.
How do I measure conversions in Google Ads?
You can create and configure conversions from Google Ads and using the code provided by the platform, and implement them on the website or Tag Manager. Another very interesting option is to set up conversions with Google Analytics, and import them into Google Ads. The important thing is to choose the system you like the most and only implement one, to avoid duplications and conflicts as each tool measures conversions differently.
How can I make my Google ads more effective?
Depending on the business objectives, one type of campaign or another will be chosen. At the ad level, we must analyse what need we are going to cover for our future client, and defend it well with the copies and creatives. This is the essence of good campaign performance, although we must also pay close attention to the scoring of the campaign: Google has formulas to assign a level of quality to our campaigns and ads, and this has a direct impact on their performance. So you should analyse all the recommendations that Google Ads makes, and apply all those that are technically feasible and economically interesting. We should not accept Google's suggestions out of hand, as in some cases they can be counterproductive in terms of performance and economically unsustainable.
Can I manage Google Ads alone or will I need to delegate it to a specialist?
Google Ads is a very complex platform to understand and configure, and it undergoes changes every week. Unless you have knowledge and are going to spend a lot of time following them, it will be infinitely more cost-effective to delegate it to specialists.
What are the advantages of entrusting my campaigns to a Google Partner Agency?
If you delegate your campaigns to a Google Partner agency, you can be sure that they already have active campaigns in Google Ads, experience and a significant investment in ads. In addition, their specialists are properly trained by Google.
What are the advantages of trusting my campaigns to a Google Premier Partner Agency?
By relying on a Google Partner Premier agency, such as ours, in addition to the advantages of any Google Partner, you are assured: 1) that they are capable of managing large accounts; 2) that they are specialised in all the platform's campaigns; 3) a quick problem-solving capacity; and 4) access to betas, news and new exclusive functionalities.
What maintenance do Google Ads campaigns need?
Google Ads campaigns require intensive setup and review during the first month. From the second month onwards, they should be monitored daily, small adjustments should be made weekly, and structural changes should be made when required, at least monthly. It is not good to make constant changes in the campaigns because when we do so, they must be reviewed, and we alter the learning process of the algorithm and the artificial intelligence that campaigns incorporate today.
How do I know what type of Google Ads campaign to run for my business?
To determine what type of Google Ads campaign you should carry out to promote your business, it is essential to have the expertise of a professional. They will analyze your case and create a personalized and optimized strategy, according to your needs. In this way, their experience will guarantee you a competitive advantage in the digital market.
What is remarketing and can it help my business?
Remarketing is a strategy based on impacting users who have already visited or interacted with your website. In this way, they are shown ads from your business while visiting other websites or other applications. It is a very powerful marketing tool as it allows you to recover potential customers, increase conversions or maximize ROI, among other advantages.
How much do I have to invest in Google Ads to get results?
The amount of investment in Google Ads depends on many factors, such as business objectives, competition, available budget, etc. There is no fixed amount of investment in the platform. However, having the help of a professional will help to establish an effective strategy and optimize the budget to achieve the objectives in an efficient way.

Do you want to talk to an expert in Google Ads? Write us