Meta Ads Agency (formerly Facebook Ads)
Meta, the company led by Mark Zuckerberg that integrates Facebook and Instagram, is part of the daily lives of millions of users. Through advertising on Meta Ads, brands can connect with their audience and increase sales. At La Teva Web, as a Meta Ads agency (formerly Facebook Ads), we optimize your campaigns to achieve your goals at the lowest possible cost.
Segmentation and performance targeting of Meta Ads campaigns
One of the main strengths of advertising on Meta Ads is its advanced segmentation. Thanks to the data that Meta collects from its users, we can target our ads to specific people based on their interests, location, behavior, and much more.
This level of customization allows brands to invest their advertising budget efficiently, reaching only the relevant audience and avoiding users who don't match their profile.
Moreover, Meta Ads goes far beyond just gaining Likes. Its powerful segmentation and variety of ad formats enable designing campaigns to capture leads, increase e-commerce sales, and much more.
The key to success in Meta Ads: segment and measure well
What kind of campaigns can we create in Meta Ads?
Depending on your business and communication goals, we can tailor your campaigns on Meta Ads to:
- Increase followers: Growing the number of followers on Instagram and Facebook allows us to reach more people with your organic posts and strengthen your brand community.
- Brand awareness: With brand awareness campaigns, we make your business known to users who are part of your target audience, increasing brand visibility.
- Product promotion and online sales: Integrating your e-commerce product catalog into Meta allows the creation of dynamic ads to promote specific products, collections, or categories, boosting direct sales.
- Local campaigns and events: Drive visits to a local business or promote an event in a specific location using geolocated ads on Meta.
- Drive traffic to your website or app: If your goal is to attract visitors, Meta Ads allows you to design campaigns that drive new users to your website or app, enhancing qualified traffic.
- Lead generation: With advanced targeting, Meta Ads can become one of the most effective channels for lead generation for your business, whether through forms on the platform or by directing users to your website.
And which campaign is best for your business? With our experience as a Meta Ads agency (formerly Facebook Ads), we’ll advise you on the best campaigns to maximize the potential of this advertising platform.
La Teva Web, your Meta Ads agency in Barcelona
With over 20 years of experience in website development and creating digital marketing strategies, La Teva Web helps all kinds of businesses grow online. Meta Ads is one of the best tools to connect with users who are part of our clients' target audience. To achieve this, we have developed a work methodology based on the following steps:
- Initial meeting and information gathering: We gather all the necessary data with you to create Meta Ads campaigns that align with your business objectives.
- Definition of the advertising strategy: We design the best way to structure your ads on Meta, defining the targeting, ad formats, and the necessary investment.
- Campaign creation: Our team sets up the entire structure of campaigns, ad groups, and creatives according to the planned strategy.
- Tracking implementation: We measure campaign success through key indicators, ensuring that all performance data is accurately collected.
- Reporting: We maintain constant communication with the client through regular reports to share a common perspective when evaluating campaign results.
- Continuous optimization: We continuously review and adjust campaigns to improve performance and ensure that the investment yields the highest return.
From our Meta Ads agency in Barcelona, we dedicate all our resources and a team specialized in digital advertising to each project. If you want to start running ads on Meta Ads or need help optimizing your current campaigns, don't hesitate to contact us!
What SEM tools and campaigns do we work with?
We have specialists in the major SEM platform of the market: Google Ads. We can help you create and optimize pay per click campaigns such as:
- Search Ads
- Google Shopping
- Remarketing campaigns
- Display
- Gmail Ads
- Youtube Ads
- Performance Max
- Discovery
We are also specialized in the design and optimization of social media advertising campaigns with Facebook Ads, that allow advertising on Facebook, Instagram and its partners.
We also have experience in other SEM platforms SEM such as Bing Ads, Twitter Ads, Criteo or Adroll.
Frequently asked questions about Meta Ads
How much does a Meta Ads campaign (formerly Facebook Ads) cost?
The cost of a Meta Ads campaign depends on several factors, such as the daily budget, the campaign objective (like generating traffic, conversions, or sales), the duration, and the targeting. At La Teva Web, we ensure that the investment is tailored to your needs, optimizing every euro to maximize the return on investment (ROI). We help you set an appropriate budget to achieve your business goals.
What types of ads can be created in Meta Ads?
In Meta Ads, you can create a wide variety of ads to reach your audience on Facebook, Instagram, Messenger, and Audience Network. Some of the most popular formats include video ads, Stories ads, collection ads to showcase multiple products, and instant experience ads, which provide an immersive experience for users. Each format is suited to different objectives and audiences, and our team will help you choose the best one for your campaign.
What is the difference between Meta Ads and Facebook Ads?
Meta Ads is the evolution of what we used to know as Facebook Ads. It now includes the ability to create and manage ads on Facebook, Instagram, and other Meta platforms from a single interface. The change reflects Meta’s expansion as a suite of social networks and tools, allowing businesses to reach a broader and more diverse audience. While the principles of targeting and creativity remain the same, Meta Ads offers more options and integrated management.
How do we measure the success of campaigns on Meta Ads?
At La Teva Web, we measure the success of Meta Ads campaigns using various indicators such as conversions, CTR (Click-Through Rate), Cost Per Acquisition (CPA), ROAS (Return on Ad Spend), and reach. Additionally, we use tools like Meta Business Suite and Google Analytics to analyze the impact of each campaign and make ongoing adjustments, ensuring that we always maximize the investment’s profitability.
Is Meta Ads suitable for my business?
Meta Ads is a versatile tool that fits most sectors, from online stores looking to boost their sales to local businesses aiming to increase visibility in their community. With its advanced targeting capabilities, Meta Ads allows you to connect with your ideal audience based on their interests, location, or online behavior. At La Teva Web, we analyze your industry and design a tailored strategy to ensure that your ads have the desired impact.
What is the best strategy for my first Meta Ads campaign?
The best strategy for your first Meta Ads campaign starts with clearly defining your objectives: do you want to increase brand visibility, attract traffic to your website, or generate new leads? Once defined, we design the right campaign for you, choosing the ad type and targeting that best fit your needs. We recommend starting with a brand awareness or traffic campaign to gather data about your audience and then adjusting and scaling the campaigns to maximize return on investment (ROI). At La Teva Web, we guide you every step of the way, ensuring that your first experience with Meta Ads is a success.