Digital marketing, and particularly online marketing, is ideal for designing segmented and personalised marketing strategies that target individuals rather than the masses, allowing for quick and measurable results.
As a digital marketing agency, we have the multidisciplinary team, the experience, the knowledge and the tools necessary to design an online tailor-made strategy that meets your objectives. And we are proud to be one of the few digital agencies that do not outsource any service, so we can control the entire process, from start to finish, to offer you the best results and, always, from a perspective focused on generating business for you.
A multidisciplinary team at your disposal
We work with the best digital marketing tools to analyse and monitor all aspects of our online strategies: SEO and UX/UI usability audits, keyword studies, SERP position monitoring, SEO On Page analysis, linkbuilding, SEM pay per click campaigns, social media management, advanced analytics and much more.
Our proven methodology allows us to always focus on results and growth strategies for your business in the medium and long term. To achieve this, we take care of everything from the creation of your website or online shop, to SEO positioning complemented by a SEM strategy using Google Ads, Microsoft Advertising or ads on social media. The measurement of results is carried out thanks to analytics and thus be able to monitor and redesign online strategies in order to obtain the results set.
First of all we must understand your business, market, competitors and potential customers (buyer persona). We must identify the strategy of your competitors and jointly set measurable and realistic medium and long term objectives.
We investigate where we will find and impact our buyer persona, to define the best online strategies and channels for this. It is time to define the decision and purchase processes of our target audience, analysis and choice of keywords, and define the digital channels we will use to attract clients. We will talk about SEO web positioning, SEM advertising, inbound, social media, always depending on what your project needs and in those aspects in which we can add value.
Generally any project requires the design and programming of a website, e-commerce or the optimisation of an existing website. This process includes from the definition of the web architecture and content generation to the design and programming of the website always following the criteria of usability, CRO and SEO optimisation.
Once we have set the objectives to be achieved, we know where our clients are and we have an optimised website to direct them to, it is time to implement our digital marketing plan combining the chosen channels: organic positioning or SEO, Google Ads, social media, etc.
All online campaigns must be analysed constantly and in detail to ensure that we are meeting the objectives to be achieved. We create customised monitoring reports and periodically meet to evaluate them. This is the time for analytics, monitoring key metrics in real time, consultancy and constant feedback with the client.
Once the results have been analysed, it is time to make improvements and new proposals to continue growing. We will adjust campaigns and strategies from a perspective of constant improvement and we will adapt to changes in the environment, market or any strategic and priority changes in your project.
Discover our design and programming services tailored to all types of web pages
If you don't have an online store, we help you build it. If you already have it, we accompany you to sell more
We are specialists in positioning web pages in Google and other search engines
We manage and optimize pay-per-click campaigns to the cent. Get the maximum return
We help you to have an appropriate and fruitful presence in Social Networks, as well as in Social Paid campaigns
It is very important to measure what happens on our website, in order to analyze and make good decisions
Selling in the largest marketplace seems easy, but it is not. Neither are the Amazon Ads campaigns.
Take advantage of this channel to attract customers, retain them, increase recurrence and generate brand exposure
What is digital marketing?
What is digital marketing for and what are its advantages?
What is a digital marketing agency?
How does a digital marketing agency work and how does it work?
Why hire a digital marketing agency?
What is a digital marketing plan?
How to implement a digital marketing strategy?
Why should you use digital marketing in your business?
How can I know what kind of strategy is best for my company?
SEO, SEM, content, email marketing, social networks... Which is better?
What is the difference between online marketing and digital marketing?
Online marketing is encompassed within digital marketing and is that part of marketing that uses the Internet with the aim of generating online business for companies through the use of websites, social media, Seo, SEM and content marketing among others. Digital marketing, on the other hand, includes all interactive communication such as TV commercials. We explain more about the differences between digital and online marketing in this post: https://www.latevaweb.com/marketing-digital-vs-marketing-online