

Institutional websites tend to be web portals of public or scientific information with a high volume of contents and permanently updated in various languages. At La Teva Web SL we have spent over 23 years creating institutional websites and have worked, for example, for almost all the public universities in Catalunya, diverse scientific centres, syndicates, professional colleges and non-governmental organizations.

A key factor in institutional web design is content management. A powerful, bespoke content manager must be created that is both easy to use and secure. What’s more, said web portals usually feed off information from users and, to this effect, the integration of web tools which promote the participation of visitors are very important.
Another factor of vital importance is usability and the clear organization of contents with good web design that creates an impact and attracts the attention of the client.

We have been designing websites for all types of institutions and organizations for more than 23 years:
Although they share similarities, a corporate website is mainly aimed at attracting customers and selling products or services. An institutional website, on the other hand, prioritises transparency, public information and communication with multiple audiences: citizens, media, suppliers, administrations or partners. Institutional websites are also usually subject to specific accessibility and active advertising regulations that corporate websites are not obliged to do.
A professional institutional website generates immediate trust with citizens, collaborators, the media and other administrations. It reduces the burden of telephone service by centralising information, improves the public image of the entity, and can be a legal requirement in the case of public bodies (Transparency Law, Law 11/2007 on electronic access). In addition, a well-designed and SEO-optimized website increases visibility in search engines, attracting qualified traffic in an organic and sustained way.
The choice of technology depends on the requirements of the institution. WordPress is the most widespread option due to its balance between functionality, ease of management and plugin ecosystem. In all cases, safety, performance and ease of long-term maintenance are prioritized.
The SEO optimization of an institutional website is based on a keyword research related to the services, procedures and contents of the institution. From there, we work on the information architecture, meta tags and headers, loading speed, adaptation to mobile devices (Mobile First) and the generation of relevant content such as news, guides and documentation. Institutional websites also have a great SEO advantage: their domain authority and the nature of their content positions them well for informative and local searches. A well-managed blog or current affairs section multiplies organic visibility.
Does your institution need a new website? Write us