Nielsen Social Media Report

Nielsen has released The social media report third quarter 2011. This study examines social media and its users in the United States, but also includes other relevant markets and is a good indicator of trends.

The main conclusions of the study are:

• People are using network access primarily to blogs and social networks with 22.5%, followed by online games with only 9.8%. As regards email use, it falls to 7.6%, suffering from the rise of the alternative messengers via Facebook, IM or offline.
• Facebook has become the site with more visits in the U.S. and where users spend more time each day. Facebook is also applying for social downloaded mobile applications.
• The mobile phone market share gains in Internet and about 40% of users and access via these devices.
• Women and young people between 18 and 30 years are most active in social networks. They are followed closely by the users of 35-49 years with university studies. Men are more active only in LinkeIn and Wikia.
• The use of mobile applications for access to social networks increased by 30% over the same period in 2010
• The microblogging platform Tumblr has nearly tripled its audience in a year