BPM Abogados, divorce lawyers with offices in Barcelona and Sant Sadurní d'Anoia, has relied on La Teva Web to renew its web and deploy an online marketing strategy which puts as references to lawyers in civil law in Barcelona. The previous website was programmed with flash technology, and this always involves limitations on SEO and was not adapted to mobile devices.
For this company we have developed an online marketing plan, from which we have studied the competition in the sector, we studied the behavior of online users, did a SEO in-depth study, and so on. This online marketing plan for BPM has come out with a perfectly planned and focused strategy, through various online marketing tools: website, SEO and social media.
On the website, we present an innovative web design for the industry: full-screen photography, corporate orange throught the whole web, iconographies, and use a serif typeface that brings modernity. In the menu we have prioritized the services where are BPm are specialized (marriage law, inheritance, banking and real estate). In addition, each of the sections are dynamically linked to the services includes, FAQs and related resolved cases.
The SEO is one of the pillars of the strategy. So we have scheduled a technically optimized website for SEO, and new web spurting written content and thinking of keywords to put into the top of Google results. Bearing in mind the demand of the sector and the priorities of BPM, we decided to work keywords like abogados divorcio barcelona or abogados matrimonialistas.