ChatGPT Advertising Agency (OpenAI Ads)
More and more people are searching on ChatGPT, and that search doesn't look like a traditional one any more: it's a conversation. As of 31 August 2026, Spain is among the markets with self-service access to OpenAI Ads, opening up a new acquisition channel: ads that appear right when someone is comparing options or close to making a decision within that conversation.
At La Teva Web we manage your ChatGPT advertising campaigns the same way we already manage Google Ads or Meta Ads: nothing outsourced, with the same team that has spent 24 years optimising paid advertising.
How advertising on ChatGPT works
OpenAI Ads doesn't work like a traditional search engine. You don't buy exact-match keywords: you define context hints, phrases that describe which conversations your ad is relevant to. The system decides when to show it based on the actual context of each chat.
- Bought on CPM, CPC or oCPC — pay per impression, per click or per conversion, depending on the goal.
- Only seen by Free and Go plan users — people on Plus, Pro, Business or Enterprise don't see ads.
- Ads are labelled and kept separate from ChatGPT's responses; OpenAI doesn't let advertisers influence what the model answers.
- Early-stage market — competition is still low and cost per click sits below what you'll see on Google Ads within a few months.
OpenAI Ads: a new way to connect with your audience.
What type of business gets the best results on OpenAI Ads
Any business can advertise on ChatGPT, under two conditions: what you offer needs real search demand behind it — if nobody's asking about it in a conversation, there's nowhere for your ad to appear — and you need to cover the channel's minimum investment, which starts at around €23/day (a little under €700/month).
That said, right now it makes the most sense as a complement to a SEM strategy that's already working on other channels. If you're already investing in Google Ads or Meta Ads, adding OpenAI Ads covers stages of the customer journey those channels don't reach the same way: the exploration and comparison phase inside a conversation.
- E-commerce with a catalogue — connected feed, dynamic ads shown within the conversation.
- Services with a long research phase — B2B, education, insurance, real estate.
- Brands already running SEM on Google or Meta — the natural extension to cover the full funnel, not a standalone channel.
Our method for managing your ChatGPT campaigns
- Feasibility analysis — we assess whether your business and budget fit the channel's current stage.
- Context hints and goal definition — we translate your value proposition into the signals the system uses to decide when to show your ad.
- Measurement setup — we connect the OpenAI pixel or your current tracking system to measure real conversions, not just clicks.
- Campaign creation — we prepare creatives and feed (if applicable) and launch in Ads Manager.
- Ongoing optimisation — we adjust bids and context hints based on actual performance, not guesswork.
- Results reporting — the same reporting format you already use for your SEM campaigns.
ChatGPT advertising within your digital strategy
Advertising on ChatGPT (OpenAI Ads) doesn't replace yourSEM strategy: it complements it, the same way Meta Ads complements Google Ads. It's one more channel within the same media plan.
It shouldn't be confused withAI SEO (GEO) either: GEO works to get ChatGPT to cite you organically in its answers, at no cost per click; OpenAI Ads is the paid equivalent, the ad that appears below that answer. We actually saw it coming: in ourSEO for ChatGPT guide we pointed out that the agentic buying model would be the seed of ChatGPT Ads — and that's exactly what happened.
Working both fronts at once — organic positioning and ads — gives you double presence in the same space: the answer and the ad next to it.
FAQs about advertising on ChatGPT (OpenAI Ads)
What's the difference between OpenAI Ads and ChatGPT Ads?
None functionally: they're two names for the same service. OpenAI Ads is the platform's name (ads.openai.com); ChatGPT Ads is how OpenAI usually refers to it in its own announcements, and how the market knows it.
How much does it cost to advertise on ChatGPT?
There's no fixed rate: it works on an auction basis. As a rough benchmark for this early stage of the market, CPMs start at around €23 and recommended CPC bids sit around €3-4, with Spain still in a low-cost window due to limited competition.
Do I need a product catalogue to advertise?
Not necessarily. If you sell products and want dynamic catalogue ads, you'll need a connected feed, but you can also run campaigns without a catalogue if your goal is traffic or leads.
How is it bought: CPC or CPM?
Both are available, plus oCPC (conversion-optimised). It depends on the goal: CPM for awareness, CPC for traffic, oCPC for conversion.
Is this the same as AI SEO (GEO)?
No. GEO aims to get you cited for free in the answer; OpenAI Ads is the paid ad alongside that answer. They complement each other, they don't replace one another.
How do I start advertising on ChatGPT?
You need an OpenAI Ads Manager account. We handle the setup, strategy and day-to-day management, just like we do with the rest of your SEM campaigns.