Carretillas UN – Website Design and Online Catalog for Industrial Machinery Distributor

Carretillas UN is a company dedicated to the distribution of forklifts and industrial machinery in Spain. For this project, we developed a corporate website with custom design and programming, aligned with the visual guidelines of the international brand while adapting it to the local market.

Brand-aligned web design

One of the main challenges of the project was respecting the graphic patterns and visual identity of the parent brand UN Forklift, while also creating a distinctive design adapted to the local market.
The final result is a visually striking website with a powerful and even sporty style, consistent with the type of machinery and the professional audience it targets.

Product catalog at the center of navigation

The website is built around the product catalog, which becomes the central element of the user experience. It includes an advanced search engine, product listings, filters, detailed product pages and technical documentation in PDF format to help users easily access machine specifications.

Commercial approach and SEO strategy

The website was designed with a strong commercial focus. Beyond serving as a digital showcase, it also works as an online sales tool thanks to an advanced SEO architecture that improves search engine visibility.
This allows the platform to generate organic leads while also supporting the work of the company’s sales team.

The result is a dynamic and visually powerful website that effectively presents Carretillas UN’s industrial machinery catalog. The new platform strengthens the company’s digital presence and helps generate new business opportunities.