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23 / 12 / 2011

How to make an advertisement on Facebook

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How to make an advertisement on Facebook
create an add in Facebook is relatively simple but allows the choice of multivariate segmentation of the target. To create an ad simply must go and proclaim that it is in the right column and click on create ad. The creation process is simple and is divided into 3 phases:

1. The ad's destination choice: it can be either an external website or Facebook page of the advertiser. In the latter case little creativity can have in the ad text as the title already defined and can not be changed. Importantly, the maximum number is 25 characters, including spaces, which makes you able to find Facebook pages with titles like "Hello Kitty Official Store", the system forces you to that the title is announced in Facebook "Official Store Hello Kitt" without "and" final. A problem should be solved by giving Facebook page names.

We can include a text ad or claim and an image that is the same size as the classic profile picture on Facebook.

2. Defining the target audience. Here lies the great importance of Facebook and its competitive advantage. We can select which feature public sex, age group, city, educational level and even sexual orientation or marital status. Even we can create an ad that workers see only a specific company. No other campaign in the off-line world allows this segmentation.

Once segmentation is done, Facebook estimates the target audience, for example: This notice is intended for users who live in Spain, which have 44 years or less who are women, who like #hello kitty or hello kity.

3. Decide the price and investment. Facebook allows users to decide whether to pay for your ad click or impression of your ad. We recommend pay per click as it is the best way to capitalize the costs with actual clicks that generate traffic. The budget can either limit per day or total, an existing problem is that it allows the combination of both parameters.

Once set up the ad proceeds to pay by payment card and activated. Facebook offers a full stat panel for monitoring the campaign.

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