Digital marketing consulting
We offer you expert, strategic, and actionable insight to grow your online business.
Tailor-made digital strategy
Every company faces a different challenge. Our digital marketing consulting service begins with a thorough analysis of your business, competitive environment, current channels, buyer persona, and objectives. Based on this analysis, we identify real levers for improvement and growth to define an effective strategy that optimizes resources, boosts lead generation, and aligns your digital goals with your business objectives.
Our digital consulting is aimed at companies that need a global and strategic vision, not isolated actions. We adapt to the maturity level of each project: from startups that require a complete roadmap to established companies looking to optimize campaigns or scale their digital ecosystem.
We help you identify the most effective channels to attract clients, detect critical points that limit your visibility, conversion, or retention, and leverage real data to find growth opportunities. We also redefine your value proposition, align your digital strategy with business goals, and audit campaigns and platforms to draw up a sustainable medium- and long-term action plan.
- 0Years of experienceDriving digital growth.
- 0Expert consultantsA multidisciplinary team by your side.
- 0Data-driven strategiesDecisions based on real metrics.
- 0In-house talentWe don’t outsource anything.
- 0Strategic projectsUnique and actionable plans.
Data, not assumptions
We work with the most advanced tools to analyse your business, detect errors, measure results, and shape your strategy with precision.
We adapt the tool stack to each area of analysis to ensure a thorough and accurate evaluation.
One consulting, five key audits
Based on a global analysis of your business, we design a personalized strategy. This strategy is supported by specialized technical audits that allow us to implement our recommendations with depth and precision. These audits are web, SEO, SEM, CRO, and social media audits, and can be contracted either together or individually. Our proprietary, results-oriented methodology is structured in five phases:
01
Initial meeting
To understand objectives, context, and active channels.
02
Sector and competitive analysis
To position your brand.
03
Specialized technical audits
Based on your needs to detect gaps and areas for improvement.
04
Report delivery and strategic meeting
With conclusions, priorities, and roadmap.
05
Optional support
For implementation and follow-up.
Our specialties in digital consultancy
We are expert consultants in web design, SEO, SEM, CRO, and social media.
Web Audit
We analyse your website to detect technical, architectural, design, and usability issues that affect performance and conversion.
SEO Audit
We assess your visibility on search engines and deliver a clear plan to improve your rankings.
SEM Audit
We audit your campaigns on Google or Meta Ads or help you start them with a strategic approach.
CRO Audit
We review your website and user behaviour to optimize conversion rates.
Social Media Audit
We analyse your social media presence and suggest improvements in content, strategy, tone, and posting frequency to boost relevance.
FAQs about digital marketing consulting
Who is this service for?
The digital consulting service is designed for companies looking to redefine or launch a digital strategy focused on real results. It’s ideal for businesses that have already invested in digital marketing without seeing a clear return and want to understand what’s going wrong and how to fix it.
It’s also intended for organizations aware of untapped potential but unsure where to begin, lacking a clear roadmap and strategic support to prioritize and structure their actions.
This service is especially useful for teams that need an external, expert, and objective perspective to optimize their channels, processes, and digital platforms. In fact, it’s highly recommended for those looking to audit their digital ecosystem before scaling efforts or investment.
What audits do you offer?
We offer five types of technical audits: web audit, SEO audit, SEM audit, CRO audit, and social media audit. The full consulting service includes all five, but they can also be contracted separately.
What does a web audit include?
We conduct an in-depth analysis of your website or e-commerce to identify weaknesses and areas for improvement. We examine technical elements such as loading speed, navigation architecture, mobile responsiveness, and design-functionality coherence.
We also evaluate the content’s clarity, hierarchy, and alignment with your buyer persona’s needs, as well as the overall user experience (UX). In addition, we check SEO crawlability to ensure that search engines can correctly index your pages and identify errors that may be limiting visibility. The audit ends with a detailed report of actionable recommendations to improve both performance and conversion.
What does an SEO audit include?
We begin with a complete diagnosis of your current search engine rankings to understand how potential clients are finding you. We analyse technical factors like indexing, crawl errors, and internal linking, along with semantic content optimization and information architecture.
We assess your domain authority, the quality and quantity of backlinks, and compare you with your main competitors based on relevant keywords. We also review metadata, structured data, Core Web Vitals performance, and other ranking signals.
The result is an actionable SEO roadmap with clear priorities and recommendations tailored to your resources. And it’s not limited to Google and Bing—we also optimize your brand’s presence on LLMs like ChatGPT, Claude, Grok, Perplexity, or AI Overview.
What does a CRO audit include?
Our Conversion Rate Optimization (CRO) audit focuses on how users interact with your website or e-commerce with the aim of increasing your conversion rate. We examine the user journey, identify friction points in forms or CTAs, and evaluate whether messaging, layout, and visual structure help or hinder conversions.
We also assess mobile experience, loading speed, trust elements, and other factors that directly influence purchase or contact decisions. The audit concludes with a prioritized optimization plan tailored to your business context.
What does a SEM audit include?
We analyse your active campaigns on Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or other platforms. We evaluate account structure, ad group performance, targeting, bids, quality scores, and ad copy effectiveness.
If you’re already investing, we identify wasteful spend or underperforming areas. If you’re just starting, we analyse search volume, seasonality, and competition to support data-driven decisions. We also recommend remarketing strategies, goal-based campaigns, and tactics to maximize your ROI.
What does a social media audit include?
We thoroughly assess your current social media profiles to determine if they serve a strategic purpose within your brand’s digital ecosystem. We examine visual and tonal consistency, post quality, frequency, formats used, and engagement levels.
We compare your presence to competitors to uncover best practices or missed opportunities. In addition, we suggest editorial lines, content planning improvements, and activation or campaign ideas to boost your social media impact.
Do I need to purchase all audits?
No, you can choose to purchase individual audits based on your needs.
Why trust La Teva Web
We are a digital agency with over 23 years of experience in digital strategy. We've worked with hundreds of companies from various sectors, helping them improve their presence, generate quality leads, and turn their digital channel into a true business driver.
Our approach is honest, consultative, and results-driven. We don’t sell smoke—we provide guidance and clear proposals.