Email Marketing Agency in Barcelona: newsletters and automations
Email marketing is one of the most effective channels within digital marketing. It allows us to reach clients and users directly through email, whether with newsletters, promotional campaigns, or personalized communications.
It is one of the online channels with the highest conversion rate, making it essential in the digital strategy of any brand or business with an online presence. However, to be truly effective, it is crucial to design professional email marketing strategies, focused on delivering value rather than sending mass emails that could be perceived as SPAM.
Our email marketing services
At LA TEVA WEB, we offer a comprehensive approach as an email marketing agency in Barcelona, helping companies get the most out of this channel. Our main services include:
- Tool setup and optimization: initial configuration of the platform to ensure top performance.
- Advanced integration with your website or e-commerce: technical setup to automate registrations, forms, and purchase processes.
- Custom template design: creation of newsletters and communications fully tailored to your brand’s visual identity.
- Newsletter creation and delivery: planning, copywriting, design, and distribution of campaigns tailored to each audience.
- Automation setup: smart workflows to welcome new subscribers, build customer loyalty, recover abandoned carts, or encourage repeat purchases.
Email marketing tools we work with
We don’t limit ourselves to a single platform. We select the most suitable tool for each project depending on its needs and goals. We work with leading solutions in the industry such as Mailchimp, Brevo (formerly Sendinblue), Active Campaign, or Klaviyo, among others.
Take your email marketing strategy to the next level with personalized campaigns, advanced integrations, and smart automations.
Advantages of email marketing for your business
Email marketing is one of the pillars of any modern digital strategy. Its benefits are clear:
- Direct communication: connect with your customers at the right moment.
- Advanced segmentation: deliver personalized messages based on interests and behaviors.
- Reduced costs: achieve great impact with an adjusted investment.
- Loyalty building: strengthen relationships with current customers and increase their long-term value.
- Real-time sending: promote products, services, and offers instantly.
- Smart automation: save time and boost results with automated workflows.
Delivering the right message, to the right user, at the right time is the key to success in email marketing. At LA TEVA WEB, we design tailored strategies so your business can convert more and build stronger loyalty.
FAQs
What metrics are essential to measure conversion in a newsletter?
Beyond the open rate, the key metrics to evaluate conversion are:
- CTR (Click Through Rate): shows the percentage of users who click on links or call-to-action (CTA) buttons.
- Final conversion rate: measures how many subscribers complete the desired action (purchase, sign-up, download, etc.).
- Click maps or heatmaps: help identify which elements capture the most attention and interaction.
- Unsubscribes and bounces: indicate whether the content or sending frequency is affecting subscriber retention.
What is the difference between a newsletter and an automated campaign?
A newsletter is a periodic email sent with content (news, promotions, or articles) to the entire database or specific segments. Automated campaigns, on the other hand, respond to specific user actions (sign-up, purchase, abandoned cart...) and run autonomously once set up.
How often should newsletters be sent?
It largely depends on your industry and type of content, but the key is to be consistent without overwhelming subscribers. Generally, weekly or bi-weekly emails work well. The most important factor is ensuring every email delivers real value to the user.
How can I prevent my emails from going to the SPAM folder?
A professional email marketing strategy ensures correct technical setup (DNS, DKIM, SPF, DMARC), clean design, and relevant content. It is also crucial to manage your database properly and always respect user consent.
Can subscribers be segmented by interests?
Yes, and this is one of the main advantages of email marketing. We can create segmented lists based on purchase behavior, declared preferences, or interaction with previous emails. This allows for more personalized messages and higher chances of conversion.
Which metrics are key to know if an email campaign is working?
Beyond open rate and CTR (click-through rate), it’s essential to look at conversion rate, list growth, attributed revenue, and customer retention. The relevant metrics will vary depending on the goal of each campaign.
Which platforms can I use?
We work with leading tools such as Mailchimp, Brevo, Active Campaign, and Klaviyo. We select the most suitable option based on your business, data volume, and automation needs.