23 / 05 / 2013

Google Penguin 2.0 is already here

Francesc Sánchez La Teva Web SEO
Francesc Sánchez
Digital marketing expert
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For some time, Google has been announcing the launch of a new and deeper Penguin Google update, which will have a major impact on the search results of Google. The change has come.

The new generation of Google Penguin Penguin 2.0 focuses, as usual in Penguin, in attacking the BlackSEO or dishonest SEO techniques that modify the quality of Google’s search results. It is expected that this new version has even more impact than the first version in terms of reducing web spam.

The launch of the new version was performed on May 22 and it is estimated that it already affects 2.3% of searches in English and is being applied to other languages.

It is expected that, according to Matt Cutts in summer there will be more changes focusing,  for instance, on buying links to transfer pagerank. A big change will be that the new Penguin will not only analyze the home page in websites, as in the previous version, but  the entire website in depth.

Emphasis is also put to notify webmasters when their websites have been hacked, help them with more examples or try to reduce the number of times a single web page appears for a specific search.

In short, the new version of Penguin should frighten those who use dishonest SEO techniques and provide tranquility to all those SEO companies that make things right and all those website working to be an authority in its field. In Google, they are convinced that these changes coming in the following months will suppose a great improvement in its results.
Francesc Sánchez La Teva Web SEO
About the author
Francesc Sánchez — Digital marketing expert
From Barcelona, expert in digital marketing. Founder and CEO of La Teva Web and launcher of our magnificent blog. I am pleased to have laid the first stone of the foundations that support our values: happy customers and projects that leave their mark.

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