Google Shopping Ads
come to be the equivalent of Google Adwords
or sponsored ads on Google search engine. As with any website, we can now choose any of our products in Google Shopping
and create an ad that will be displayed not only in Google Shopping but also in the Google search engine as if it were an ad. This ad will send users to the advertiser's website, preferably to the product details to proceed to buy the product.
The ad is compounded by the advertised product photography next to the product name, price and a link to the website. It also allows some features of Google shopping as comparing prices, and other even showing the products of our competitors.
Advert management takes place, obviously through Google Adwords, but you need to be in Google Shopping.
The service is currently available in major European countries, including Spain, and Canada, USA, Australia, Brazil and Japan.
Sponsored ad management, technically known as PPC (pay-per-click), falls within the field of SEM or Search Engine Marketing, a field that is extended with the new Google Ads Shopping Ads.