Want an example? If you search for “mochila hello kitty” you will see that the first three results correspond to the Hello Kitty official store. Indeed, a website created by us and positioned us. This means that on the first results page, instead of being 10 domains, there are only 7. Google will restrict this possibility, so that the Hello Kitty will continue to be the first in Google but will appear just once.
It is a good way to improve the quality of Google search results.
A few years ago, Google defined the presence of the HTTPS protocol on a website as a positioning factor. But, does the relationship between SEO and web security end here? Discover the answer this article.