CL BCN, webpage & SEO for industrial machinary sales

CL Barcelona SL is a company dedicated to the sale of used and second-hand machinery, mainly forklifts. This website provides a catalogue constantly up-dated by the client via PHP and SQL technology. It also has private areas.
CLBCN website

Sale of forklifts

CL Barcelona, ​​​​S.L. is a company dedicated to the sale of used and semi-new machinery, mainly forklift trucks, stackers, forklift trucks, as well as related accessories such as batteries. The website offers a constantly updated catalog and can be viewed in both Spanish and English.

The webpage created is a custom-made design in Prestashop, arriving after a few years of the first launch of the web that we already made in La Teva Web. Before, it already had a search engine for all your machinery for sale, but now we have integrated the product comparison function with which users can compare different characteristics of different products, such as price, battery voltage, condition, weight, etc.

It has also been made fully compatible with payment platforms, therefore it has gone from having an informative website to an ecommerce website where you can make purchases of machinery and accessories from anywhere in the world.

The industrial website follows a color scheme that matches its logo and thanks to its responsive design it adapts to all screens, from mobile phones to computers.

SEO for a B2B eCommerce

After the creation of the new ecommerce, it is necessary to boost its organic positioning and take into account the redirections of old links to new pages. Since from now on you can make purchases from the same website, it is also necessary to register the store in Google Shopping.

It is necessary to carry out a keyword search, and also understand the search intention of how the rest of the companies that buy this type of machinery search for these products.

Bruno Díaz Marketing Manager
About the author
Bruno Díaz — Marketing Manager
Professional with a long career as a communication and digital marketing consultant, specializing in SEO, SEM and web projects. As Marketing Manager of the agency, I coordinate a great team of digital marketing technicians of which I am very proud.

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