Web design for Panots

A web design that leaves a mark

The Panots brand was born as an inspiration from the unique and iconic tiles of the city of Barcelona. Beyond the name itself, the logo is combined with a flower that is a different representation that reminds us of the city’s floral panot tile.

As a web design agency based in Barcelona, our goal was to create an online footwear e-commerce with a unique design that would catch the essence of a brand that cares not only about product aesthetics but also about sustainability and shoe quality.

Strong and aesthetic brand

Starting from its brand identity, we created a black and white design accompanied by a neutral tone in the background for the product, which also serves to divide the different corporate sections of the website.

The rounded shapes of the images and various compositions follow the flower’s aesthetic. These same shapes define the overall visual identity of the site.

The typeface ultimately selected was Geist, a key element to convey the contemporary feel we aimed for. It’s a neo-grotesque typeface that, despite its geometric shapes, is humanist and helps communicate both the focus on functionality and the brand’s commitment to sustainability and social responsibility.

UX/UI Web Design for an optimal experience

As part of our UX/UI design development, we carefully selected visual elements to both reinforce the brand's values and provide an immersive digital experience. One standout feature is the floating menu, which we implemented to create depth. This effect introduces a separate visual layer that helps users navigate through the different product categories. The web design stands out for its clarity and usability, with a responsive approach that ensures an optimal experience across all devices.

By using neutral colors and minimalist structures, we managed to tone down secondary web elements so that the footwear, with its variety of colors and styles, takes center stage. We therefore prioritized not only aesthetics but also functionality, optimizing every detail to enhance the user experience and boost sales conversion.

A unique e-commerce for a special product

Thanks to a custom e-commerce platform, the Panots brand has gone from selling its products in local stores to reaching a global audience, with the intention of expanding both in Spain and the United States.

The development of this e-commerce marks a turning point for Panots, enabling the brand to scale its business model and enter new markets without losing its local essence. A well-designed e-commerce not only broadens your reach but also strengthens your brand identity in the digital environment.