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At La Teva Web, we have developed a new website for Seuba, a company specializing in office furniture in Barcelona, transforming their old catalog into a modern platform with careful design, focused on lead generation through SEO oriented towards comprehensive office design projects.
Seuba came to us with an old website, low-quality images, and essentially a furniture catalog. At La Teva Web, we completely revamped it, developing a new site with meticulous design aligned with the client’s aesthetic standards. Each section was rethought to provide an intuitive and professional experience, improving product presentation and reinforcing the company’s perception of quality and trust.
The SEO strategy focused on the services that provide value and revenue, specifically comprehensive office design projects rather than individual products. This allowed Seuba to lead organic searches both on Google and ChatGPT, turning the website into a consistent source of qualified leads that did not exist before.
To achieve this, we worked on optimizing metadata, titles, and content for the key service pages, ensuring that each section was aligned with the most relevant queries from potential clients. In this way, users interested in comprehensive design projects found complete and detailed information from the first click, improving retention and engagement with the website.
Additionally, continuous performance monitoring and periodic adjustments were implemented to adapt the SEO strategy to changes in search algorithms and market needs. This proactive approach has allowed Seuba to maintain leadership in organic visibility and continue generating high-quality leads in a stable and sustained manner.
The new site incorporates featured project sections, improved product catalogs, a blog, and a contact area optimized for lead capture. The content structure and hierarchy were designed to facilitate navigation and conversion, ensuring visitors can quickly find key information and effectively interact with the company.
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From a static catalog to a consistent source of leads.